Résumé — Sanjai SM
Roles, dates, and outcomes from Sanjai SM in one concise résumé.
Prudent AI
GTM Engineer - Revenue Operations & Growth · Jun 2023 - Present
- Owned revenue operations across marketing and sales, defining founder visibility, deal priorities, and the information each team needed to act.
- Built pipeline reporting and campaign attribution to guide investment. Analyzed deal outcomes to identify repeatable sales practices.
- Built 1:1 and 1:few account-based marketing (ABM) programs, turning account intelligence into tailored messaging, executive briefs, and dedicated landing pages.
- Used Factors.ai website intent signals to prioritize accounts and inform sales and marketing email outreach.
- Identified one- to two-day response delays in HubSpot. Configured Outlook booking, immediate follow-up emails, and Microsoft Teams task notifications to address missed contacts and delayed sales follow-up.
- Built demand-generation campaigns across website messaging, content, and industry events. Designed the Framer website and landing pages; ran pre-event outreach to book meetings.
- Created sales collateral, competitor battlecards, booth materials, and videos for sales and customer success.
Equip.co
Product Marketer · Nov 2022 - Jun 2023
- Designed landing pages around user needs and ran LinkedIn and Google advertising campaigns.
- Developed marketing strategy and sales enablement materials to support lead-to-customer conversion.
Dicekart
Product Manager · Jul 2020 - Nov 2022
- Owned product across operations and technology for a fresh-produce supply chain serving 200+ restaurants in Chennai and 560+ kirana shops.
- Designed sales and inventory workflows for orders taken over the phone, particularly from kirana shops, so the system supported how customers actually bought.
- Built internal sales tools in Retool, removing more than 20 hours of manual work each week.
LMES Academy
Chief Operating Officer · Sep 2015 - Sep 2019
- Built BigBang Kit, a science subscription box for grades 6 to 10, growing its team from one person to 50 and generating INR 3 crore in cumulative revenue.
- Helped grow the science YouTube channel from 20,000 to 1.2 million subscribers.
- Launched the earlier Chitti learning app and grew it to 100,000 users.